Steve Jobs was one of the founders of Apple Computers.Many people regard him as a visionary, design genius and one of the greatest business icons of our time. This is small collection of his quotes.
"You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me."
2. My model for business is The Beatles. They were four guys who kept each other's kind of negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts. That's how I see business: Great things in business are never done by one person, they're done by a team of people.≈
3. Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it. They just saw something. It seemed obvious to them after a while."
4. "Design is not just what it looks like and feels like. Design is how it works."
5. "When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."
6. "My job is not to be easy on people. My job is to make them better."
7. "Have the courage to follow your heart and intuition. They somehow know what you truly want to become."
8." Let's go invent tomorrow rather than worrying about what happened yesterday."
9. " If today were the last day of your life, would you want to do what you are about to do today?"
10."Your work is going to fill a large part of your life, and the only way to be truly satisfied is to
do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it."
11. "Life is about creating and living experiences that are worth sharing."
12." We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we've all chosen to do this with our lives. So it better be damn good. It better be worth it."
13. "Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
14. "You can't connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something--your gut, destiny, life and karma, whatever. This approach has never let me down, and it has made all the difference in my life."
15. "Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes.... The ones who see things differently--they're not fond of rules.... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things.... They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world are the ones who do."
16. "Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."
17. "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice."
18."Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them."
19. "Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."
20. "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it."
21. "Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence."
22. "My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time."
23. We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we've all chosen to do this with our lives. So it better be damn good. It better be worth it."
24. "Your time is limited, don't waste it living someone else's life. Don't be trapped by dogma, which is living the result of other people's thinking. Don't let the noise of other opinions drown your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become."
25. I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long.
Steve Jobs loved Bob Dylan. By far this was his favorite artist. Jobs had tracks from six Stones albums on his iPod. But, he said, "somebody else could have replicated the Stones. Nobody could have been Dylan or the Beatles."
27. We have always been shameless about stealing great ideas
28. "Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important
29. "Innovation is saying no to a thousand things.
30." Quality is more important than quantity. One home run is much better than two doubles."
31. "I'm the only person I know that's lost a quarter of a billion dollars in one year... It's very character-building."
32." An iPod, a phone, an internet mobile communicator. . . An iPod, a phone, an internet mobile communicator. . . An iPod, a phone, an internet mobile communicator. . . Do you get it? These are not three separated devices. This is one device, and we are calling it iPhone."
33. When I was 17, I read a quote that went something like: 'If you live each day as if it was your last, someday you'll most certainly be right.' It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
34. I know what it's like to have your private life painted in the worst possible light in front of a lot of people. I've learned what it's like for everyone you meet after that to sort of have preconceptions about you. . . It's been a character-building experience.
35. You just make the best product you can, and you don't put it out until you feel it's right. But no matter what you think intellectually, your heart is beating pretty fast right before people see what you've produced.
36. Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.
37. My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs. Things changed in the fourth grade, though. One of the saints in my life is this woman named Imogene Hill, who was a fourth-grade teacher who taught this advanced class. She got hip to my whole situation in about a month and kindled a passion in me for learning things. I learned more that year than I think I learned in any year in school.
38. "Apple was about as pure of a Silicon Valley company as you could imagine. We started in a garage. Woz and I both grew up in Silicon Valley. Our role model was Hewlett-Packard. And so I guess that's what we went into it thinking. Hewlett-Packard, you know, Jobs and Wozniak."
39. "I think Pixar has the opportunity to be the next Disney -- not replace Disney -- but be the next Disney."
40." You just are yourself, and you work with other people. If you're inspiring to other people, it makes an impression on them. For example, I hear people at Disney talking about what it was like to work with Walt. They loved him. I know that people at Pixar are going to talk about their days with John Lasseter in the same way. Who knows? Maybe someday somebody will feel that way about working with me. I have no idea."
41. "Computer companies fall on a spectrum of enthusiasm for manufacturing. On the left end are companies that look at manufacturing as a necessary evil, who wish they didn't have to do it. And at the far right you have people who look at manufacturing as a competitive advantage. Clearly a lot of the Japanese companies look at themselves that way. Unfortunately a lot of American companies look at manufacturing as a necessary evil."
42."I think the same philosophy that drives the product has to drive everything else if you want to have a great company. Manufacturing, for example, demands just as much thought and strategy as the product. If you don't pay attention to your manufacturing, it will limit the kind of product you can build and engineer. Some companies view manufacturing as a necessary evil, and some view it as something more neutral. But we view it instead as a tremendous opportunity to gain a competitive advantage. I've thought that ever since I visited Japan in the early '80s.
Steve Jobs, 1989
43. Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor. Out of that understanding, they will reinvent it in a more refined second-generation version. That strategy works only when what they're working with isn't changing very much, the stereo industry and the automobile industry are two examples. When the target is moving quickly, they find it very difficult, because that reinvention cycle takes a few years. As long as the definition of what a personal computer is keeps changing at the rate that it is, they will have a very hard time.
44. This will be the most important thing I've ever done. (on the iPad before launch)
45. "You always have to keep pushing to innovate. Dylan could have sung protest songs forever and probably made a lot of money, but he didn't. He had to move on, and when he did, by going electric in 1965, he alienated a lot of people. His 1966 Europe tour was his greatest. . .The Beatles were the same way. They kept evolving, moving, refining their art. That's what I've always tried to do -- keep moving. Otherwise, as Dylan says, if you are not busy being born, you're busy dying."
46. No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
47. "We've got 25,000 people at Apple. About 10,000 of them are in the stores. And my job is to work with sort of the top 100 people, that's what I do. That doesn't mean they're all vice presidents. Some of them are just key individual contributors. So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know -- just explore things."
48."An iPod, a phone, an internet mobile communicator. . . An iPod, a phone, an internet mobile communicator. . . An iPod, a phone, an internet mobile communicator. . . Do you get it? These are not three separated devices. This is one device, and we are calling it iPhone."
49." [On his 1$ annual salary] I make 50 cents for showing up . . . and the other 50 cents is based on my performance."
50. "We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before -- sync your iPhone with your PC or mac."